The assistant we build in class. You need a GrokBot subscription, purchased separately.
Build Your Own
AI Assistant.

Stop just chatting with AI. Build an assistant that understands your business, follows your workflows, and does real work.
Want it done for you? Nathan builds custom AI executive assistants and AI teams for realtors, mortgage brokers and business owners.
Done for you
Want it built for you?
Nathan designs and builds custom AI executive assistants and AI teams for realtors, mortgage brokers and business owners.
Smaller course · $99
Hire Muse: your AI social media manager.
A short, one-time social media course you can start right away. Learn more about Muse
What the tools cost
Course once.
Tools monthly.
The build itself is a one-time price. These are the subscriptions you run it on, at what each company charges today.
Muse is free to use. The course that teaches it is a $99 one-time purchase.
The lowest individual subscription that lets you create a dot is ChatGPT Pro.
- Canada is eligible for ChatGPT dots, but access is still rolling out — subscribing doesn't guarantee they appear immediately.
- ChatGPT Plus doesn't currently include dots.
The prompt loop
You’re asking AI for answers.
You could be giving it a job.
System capabilities
From helpful chat
to capable teammate.
Your assistant becomes useful when it carries context, follows a process, and knows what good work looks like.
Understands your business
Give it the context, voice, standards, and knowledge that make your work yours.
Executes your workflows
Move from isolated prompts to repeatable systems that carry real responsibilities.
Works with your information
Organize what it needs to know so useful answers stop depending on long explanations.
Connects to your tools
Design practical handoffs between your assistant and the work you already do.

The four-week build
One system.
Built layer by layer.
Build It
Set up your accounts, connect Gmail and Calendar, organize chats, and build specialized business and Deep Research bots.
Outcome: Your first AI team is set up and working.
Give It Responsibilities
Create email and calendar routines, executive briefings, research monitoring, recurring tasks, and clear priorities.
Outcome: Your assistant starts handling recurring work instead of waiting for random prompts.
Let It Work
Use AI inside browsers, CRMs, portals, databases, and business software while keeping human approval where it matters.
Outcome: You build one real workflow inside software you already use.
Make It Yours
Combine bots, research, routines, browser work, and tools like Lovable, Gamma, NotebookLM, and Canva into one custom workflow.
Outcome: You leave with a personalized AI assistant built around how you actually work.
The outcome
You don’t leave with notes.
You leave with the assistant.
Built around your role, your business, and work you actually want off your plate.
- A clear operating role
- Organized business intelligence
- Repeatable workflows
- A practical improvement plan
READY TO DEPLOY
Your instructor
Built by someone
who builds with AI.
“I’m not teaching you AI theory. I’m teaching you how to build something that works.”
Nathan Graham is an AI consultant and founder of Synthetic Echo Inc. who designs and builds custom AI executive assistants and AI teams for realtors, mortgage brokers and business owners. He also leads corporate AI training and adoption, so teams actually use the tools. As Founder & CEO of Synthetic Echo Inc., he created EchoHub, hosts The Synthetic Echo podcast and has trained 300+ agents to use AI. He is also a Broker, licensed in real estate since 2010.
Synthetic Echo Inc.Creator
EchoHubTrainer
300+ agents
System questions
Before you
enter the lab.

Cohort 2 starts October 13 at 3:00 p.m. EDT. Sessions: Tue, Oct 13, Mon, Oct 19, Mon, Oct 26, Mon, Nov 2.
Cohort 3 starts October 15 at 1:00 p.m. EDT. Sessions: Thu, Oct 15, Thu, Oct 22, Thu, Oct 29, Thu, Nov 5.
Cohort 5 starts October 19 at 1:00 p.m. EDT. Sessions: Mon, Oct 19, Mon, Oct 26, Mon, Nov 2, Mon, Nov 9.
Cohort 6 starts October 23 at 11:00 a.m. EDT. Sessions: Fri, Oct 23, Fri, Oct 30, Fri, Nov 6, Fri, Nov 13.
Cohort 7 starts November 2 at 3:00 p.m. EST. Sessions: Mon, Nov 2, Mon, Nov 9, Mon, Nov 16, Mon, Nov 23.
Builder reviews
What builders say
after the four weeks.
5.0 / 5 from 7 reviews. Leave your review
“We hired Nathan to build our AI bot and sub agents. I mean I am not a tech person at all and Nathan made it very simple and easy to follow. He is now saving our Team thousands of dollars and my favourite part is I can ask him any question and he knows how to find the solution. he’s so informative. He has changed our business and our team model and improved it in so many ways. I highly recommend using Nathan for everything AI. He’s a rockstar.”
“⭐⭐⭐⭐⭐ Nathan’s new AI Assistant program is fantastic! It makes AI easy to understand and helps you create a personalized assistant designed around your own needs. It has already been an incredible time saver for me. I highly recommend Nathan and this exciting new program!”
“Awesome tool that helps me with all my social media. Highly recommend!”
“Created an ai assistant that actually works, with someone who explains it in a way that makes it make sense. Grateful for Nathan helping even those who aren’t the greatest at tech. Highly recommend!”
“Nathan is very knowledgeable and can help you set up AI admins in no time at all.”
“Knowledgeable and helpful. Wish you the best”
Your build bay is ready
Give AI a job,
not another prompt.
Four live sessions. One working assistant. Built for your business.
See what’s possible
Watch an assistant
take over the busywork.
A live GrokBot demo from Nathan: the manual data entry you keep doing by hand, done for you.
Watch on YouTubeFree 30-minute training
Start free.
Then build the whole assistant.
A free 30-minute live session with 15 minutes of Q&A, on Google Meet. Pick a Wednesday and the join link comes straight to you.
Market centres & brokerages
Bring me to your
market centre.
The same live build session, run for your room of agents. Everyone leaves with a working assistant shaped around the tools and workflows your market centre already uses.
- Held at your market centre
- Agents build during the session, they don’t just watch
- Each agent’s assistant shaped around their own business